Marvel Walks From The Newsstand

Slide from Newsstand Rarity Discussion & Estimates; discussion below.

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marvel-walks-from-newsstand

This slide is part of my post entitled
Newsstand Rarity Discussion & Estimates where I have collected quotes and graphics related to the discussion of relative newsstand rarity over the years, compared to direct edition copies. In this slide, I am discussing a quote where Marvel’s Bill Jemas discusses a decision to “walk away” from the newsstand chanel:

“When Jemas arrived at Marvel in 1999, newsstand sales were at 14%, according to the BPA’s audits for the first half of the year, and the company made a conscious decision to walk away from the newsstand in favor of reprint collections in bookstores, owing to the serialized nature of the stories.

“I have a pretty good imagination, but I can’t see a twelve-year-old going to a newsstand six months in a row to pick up the right Spider-Man comic to get a complete story. I can see a twelve-year-old going to a bookstore and picking up a book with the whole Spider-Man story in it,” is how Jemas explains the decision.”

The Business Of Content

What is particularly interesting to me about this quote, is the idea that in 1999 Marvel was only selling 14% of its comics on newsstands, and that in this time-frame Marvel had made a “conscious decision” to walk away from newsstand sales in favor of compilations sold through bookstores.

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