This slide is part of my post entitled Newsstand Rarity Discussion & Estimates where I have collected quotes and graphics related to the discussion of relative newsstand rarity over the years, compared to direct edition copies. In this slide, I am discussing a quote where Marvel’s Bill Jemas discusses a decision to “walk away” from the newsstand chanel:
“When Jemas arrived at Marvel in 1999, newsstand sales were at 14%, according to the BPA’s audits for the first half of the year, and the company made a conscious decision to walk away from the newsstand in favor of reprint collections in bookstores, owing to the serialized nature of the stories.
“I have a pretty good imagination, but I can’t see a twelve-year-old going to a newsstand six months in a row to pick up the right Spider-Man comic to get a complete story. I can see a twelve-year-old going to a bookstore and picking up a book with the whole Spider-Man story in it,” is how Jemas explains the decision.”
What is particularly interesting to me about this quote, is the idea that in 1999 Marvel was only selling 14% of its comics on newsstands, and that in this time-frame Marvel had made a “conscious decision” to walk away from newsstand sales in favor of compilations sold through bookstores.