Marvel Newsstand Percentage Over The Years

Slide from Newsstand Rarity Discussion & Estimates; discussion below.

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marvel-newsstand-percentage

This slide is part of my post entitled Newsstand Rarity Discussion & Estimates where I have collected quotes and graphics related to the discussion of relative newsstand rarity over the years, compared to direct edition copies. In this slide, I have aggregated newsstand estimates across four different quotes from three different sources. Note that all but the last column were indicated by the sources to be specifically about Marvel Comics, while the last was indicated to be an industry-wide number. The newsstand sales estimates for specific years are given for 1979, 1982, 1985, 1986, 1987, 1990, 1995, 1999, 2000, 2005, and 2013.

Sources: (1) http://www.milehighcomics.com/tales/cbg109.html
(2) http://milehighcomics.com/newsletter/031513.html
(3) http://www.businessofcontent.com/dojo/35/v.jsp?p=/comics-ecommerce/comics-intro-5
(4) http://blog.comichron.com/2014/07/comics-and-graphic-novel-market-reaches.html

These estimates paint a clear picture that Marvel (and industry-wide) newsstand sales collapsed, representing a tiny fraction of total sales in later years for modern era comics. The later years are also very interesting in the context of that quote presented on another slide by Marvel’s David Gabriel, that they had ended newsstand sales to all but bookstore outlets back in what would have been circa 2010-2011, before pulling the plug on newsstand sales entirely in 2013. Since the more rare newsstand version is always discernable, collectors who prefer to go for one type over the other can tell them apart, and in some special situations CGC recognizes the newsstand version as a distinct variant on census.

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