Marvel Comics 1980's Survival

Slide from Newsstand Rarity Discussion & Estimates; discussion below.

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marvel-1980s-survival

This slide is part of my post entitled
Newsstand Rarity Discussion & Estimates where I have collected quotes and graphics related to the discussion of relative newsstand rarity over the years, compared to direct edition copies. In this slide, I am discussing a quote by Chuck Rozanski about how Marvel Comics might not have survived the 1980’s without the growth of direct edition sales:

“If you consider that the expansion in market share by the Direct Market was paralleled by the simultaneous collapse of the newsstand business, it becomes clear that Marvel Comics would not have survived the 1980’s without the robust growth in comics specialty shops.”

— Chuck Rozanski, Modifications to the Distribution System

What is particularly interesting to me about this quote, is that the idea that Marvel might not have survived the 1980’s without the tremendous growth in sales of direct edition copies of their comic books. Equally interesting is how this growth took place in the context of the “collapse of the newsstand business” which shows how other publishers who didn’t embrace direct sales the way Marvel did would have been completely exposed to that collapse.

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