1987 Newsstand Rarity Quote

Slide from Newsstand Rarity Discussion & Estimates; discussion below.

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1987-newsstand-rarity-quote

This slide is part of my post entitled
Newsstand Rarity Discussion & Estimates where I have collected quotes and graphics related to the discussion of relative newsstand rarity over the years, compared to direct edition copies. In this slide, I am discussing a quote about the state of Marvel’s newsstand sales in 1987:

“With sales of comics melting away into the much more efficient Direct Market specialty stores, only the most dedicated newsstands chose to keep comics available after 1987.”
— Chuck Rozanski, Modifications to the Distribution System

What is particularly interesting to me about this quote, is that it provides insight into the state of Marvel’s newsstand sales in the year 1987 and thereafter. I find this quote particularly notable in the context of Rozanski’s 1987 newsstand sales estimate of 30%, and also in the context of the quote from another slide about how newsstand sales were 14% when Jemas came on board in 1999. It is also interesting from the perspective of the newsstands themselves and how their choice entered into the decision, reflecting how comics were competing with other publications like magazines for “real estate” on the newsstand, and continuing to carry comics was not necessarily something newsstands even wanted to continue doing, especially after 1987.

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