This slide is part of my post entitled Newsstand Rarity Discussion & Estimates where I have collected quotes and graphics related to the discussion of relative newsstand rarity over the years, compared to direct edition copies. In this slide, I am discussing a quote about the 1999 Marvel newsstand sales percentage:
“When Jemas arrived at Marvel in 1999, newsstand sales were at 14%, according to the BPA’s audits for the first half of the year.”
What is particularly interesting to me about this quote, is that it reveals the newsstand versus direct edition sales percentages for 1999: at 14% newsstand, that would make it 86% direct edition. In another quote I’ll get to later in the discussion, Jemas described a Marvel decision from this time-frame to “walk away” from the newsstand.