By Angelo Virone — Cover price variant collector and historian (Contact by email), November 2020
“Given the fact that REGULAR NEWSSTAND copies for key Copper and Modern age books are now selling at multiples to their DIRECT EDITION counterparts, I strongly believe and predict that KEY CPV’s in the highest grades are presently UNDER-VALUED as NEWSSTAND PRICE VARIANTS because they are the scarcest of the first printings!”
This year instead of writing about break-out sales for CPV’s, I’ll jump straight into the state of the market for our beloved newsstand cover PRICE VARIANTS (AKA: C.P.V.’s). See individual listings in our guide for break-out prices. The value advice that the nine advisors provide comes from verified sales documented in detail, with proof-of-purchase coming from reputable sellers and auction houses.
The pandemic of 2020 lit a fire for online comic sales and it’s still going strong at the time of this writing (late fall 2020), however, collectors should always bid on books with caution, always assess the value and risk attributed to each item separately in case a correction takes place in the market. I do not have a crystal ball and neither can this growth spurt be compared to what happened in the 90’s because the factors this time around are very different. The internet has now leveled the playing field for all collectors who bid and analyze prices using a number of live price guides.
Back on the topic of price variants, I predict the market will intensify for Key 9.8’s and when not available 9.4-9.6’s will suffice. Common run books will need to be 9.8, whereas lower grades will remain very desirable for key issues specifically.
The top 100 newsstand cover price variants are the books collectors/investors are seeking more and more based on prices realized each given year. It’s understandable given the market is leaning ever more towards first appearances especially if related to a movie and/or a T.V. show.
Given the fact that LATER PRINTINGS, VARIANT COVERS and NEWSSTAND copies for key Copper and Modern age books are selling at multiples to their DIRECT counterparts (20%-1000%) I strongly believe and predict that Key CPV’s in the highest grades are presently UNDER-VALUED because for the most part, they are the scarcest prints of all!
Keep in mind that CPV’s are not foreign or reprinted editions but genuinely FIRST PRINTS. Once other collectors start realizing this very important fact, CPV’s will be sought first prior to purchasing Newsstands or Direct editions. It’s a numbers game, the more a book is desirable the higher the value goes! Scarcity alone does not make a book automatically valuable, it also needs to be very desirable to collectors!
I sometimes surf the net and hear/read how some individuals question the scarcity of CPV’s because they found numerous copies of a given issue. The way I look at this is simple, I live in Canada and if I’m lucky enough to find key PRICE VARIANTS in very high grades (9.6-9.8), I turn to the CBCS/CGC census and realize there’s hundreds or even thousands of DIRECT EDITIONS in 9.8 as opposed to a handful of Price Variants. Hence, the reality is that CPV’s are the route to go investing-forward. I question if these posters realize how disproportionate CPV’s are compared to their direct and Newsstand counter-parts? Even if a small percentage of books are found to be mislabeled, it becomes irrelevant after the numbers are crunched and apples are compared to apples. Remember, there are plenty of labeling blunders in the other direction as well (such as direct editions categorized by CGC as CPVs, like the below examples).
In my opinion, the census should be a starting point when researching and not the end tool. This latter point is pertinent to books selling for good money which in turn encourages other motivated collectors to grade their copies and sell them as well. As for books that do not sell for higher prices, collectors refrain from getting their copies graded so the census has less leverage in predicting supply in top grades.
On a different subtopic, it’s my belief that Newsstand Price Variants can be categorized in 5 sections.
- HIGH DEMAND WITH ACCESSIBILITY BEING A FACTOR IN GRADES 9.8 SPECIFICALLY. THUS, USUALLY COMMANDING THE HIGHEST PREMIUM FROM ANY CATEGORY WHEN SOLD.
- Supply and availability CAN BE SCARCE in the highest-grade census-wise or when looking for a copy online to purchase (specifically thinking of grades in 9.8). Keep in mind that mislabeled copies may exist.
- ACCESSIBILITY in purchasing the highest grade becomes problematic despite huge premiums collectors are willing to pay for a graded 9.8. Key books that come to mind are AMAZING SPIDER-MAN #238, ARCHIE’S GIRLS BETTY AND VERONICA #320, G.I. JOE #21, SWAMP THING #37 (No 9.8’s exist yet on any census), etc…
- HIGH DEMAND WITH ACCESSIBILITY NOT A MAJOR FACTOR WITH 9.8 SPECIFICALLY.
- Supply is NOT SCARCE in the highest grade when compared to some other CPV’s in 9.8. However, these books may command a very healthy premium when sold. A book that comes to mind is AMAZING SPIDER-MAN #252 and THOR #337. My opinion would be to seek these KEY books with a double cover, triple cover, error version, Signature Series, etc… Doing so would make a book in Category 1/Division B stand out further when compared to other CPV’s of the same issue in an equal grade. Ben has an article that discusses 9.8’s S.S. vs non-S.S. 9.8’s CPV’s.
- IN DEMAND WITH NO HUGE PREMIUM FOR THE MOST PART.
- A book that introduces an important storyline, first work from an artist, second appearance of a character with numerous appearances spanning years, last issue in a title run, etc…
One book that comes to mind is ALL STAR SQUADRON #47
- NOT NECESSARILY IN DEMAND.
- Such books might appear as scarce on the census because monetarily it doesn’t make sense paying to get them graded if they sell for little. These books often go for almost the same price as their direct counterparts. Collectors who buy these books most likely want to complete a specified title or subcategory within the CPV window. I’m thinking of a book like Arak #17, etc…
- IN DEMAND WITH POTENTIAL RISK PENDING A MOVIE/T.V. ANNOUNCEMENT.
- The first appearance of a character may yield high returns once a movie or T.V. show gets announced. I’m thinking of Superman Vol 2 #4 (first Bloodsport), a dollar bin book now getting good money because he’s in the upcoming Suicide Squad 2 movie. However, such a book MAY or MAY NOT go down in price after the movie drops depending if the character meets expectations with the audience.
- Note that on December 3rd, WarnerMedia CEO Jason Kilar announced his decision to release all seventeen 2021 Warner Brothers’ films directly on HBO Max at the same time they hit theaters.